Every Door Direct Mail (EDDM) is changing the way that businesses mail with USPS

Every Door Direct Mail Retail lets you market your business to every address in the neighborhood without the need for addresses or names. You save the cost of purchasing a mailing list and you save the annual cost of a postage permit. By eliminating these two expenses, you save hundreds of dollars on your mailing campaign. Combine that with a 66% savings in postage compared to a first class stamp and mail becomes the most powerhouse marketing tool in your arsenal.

Key Benefits of Every Door Direct Mail

No Postage Permit Required for EDDM: When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. This annual fee has been waived to mail EDDM Retail.
No Mailing List needed for Every Door Direct Mail: The post office is promoting what is called a simplified address so no mailing list is needed. You simply have to have the words "Postal Customer" and the post office will deliver your piece to the mailing routes that you request.
Large size card = better response: A Mailing flat is atleast 6.25"x11" or larger size which means you have plenty of room to get your message to your customer. This is over 3 times the size of a 4"x6" postcard and costs 9 cents less!
As close as your local post office: No need to go through the challenge of finding and understanding how to work with a business mail entry unit. EDDM Retail can be mailed from any post office and you can pay for postage with cash, check or debit card. You can have your printing already prepared and shipped to you and dropped off directly at the post office. This way, you get the lowest postage rate, and you know that your direct mail is being delivered quickly and efficiently.
How To Get Started With Every Door Direct Mail Services:

Using the EDDM Direct Mail program is simple and pain-free. If you need assistance please contact us and we'll be glad to help you at no charge.

Here are the simple steps to getting your Every Door Direct Mail Program started easily:

1) Choose Your Mailing Area and Total count
The easiest way to get started with an every door direct mail marketing is to go the USPS website located here to choose your mailing routes: smp.usps.gov. From there, choose option #2 EDDM and plug-in your geographic area by city, zip code, or radius from a location. Once you have found which routes you would like to mail. Total the amount of routes and that will determine how many postcards you would like to mail.

2) Choose Your Printed Piece Size
Pick a size that meets the requirement of the program which is any size larger than 6.25"x11" and up to 12"x15." Common sizes are located here on our http://www.sonicprint.com. The most common sizes we recommend are 6.25"x11", 8.5"x11" and 11"x17" folded to an 8.5"x11". These are great sizes which will make a huge statement to your customer. Once you have decided what size to print you can print them with us fast an easy.

3) Schedule your mailing and gain new customers
You can either mail your postcard by yourself using the USPS system at smp.usps.gov to create your paperwork and dropping off to your local post office. Alternatively, we can prepare the mail for you for a small additional cost. If you would like help creating your paperwork and mailing campaign we will assist you for no charge.

The Every Door Direct Mail Program Is Your Key To Marketing Success
If you have any questions or would like to know how this program can work for you, please don't hesitate to give us a call and we'll be delighted to guide you through it. We are excited to see the post office create this amazing program for small businesses to grow through effective direct mail marketing. In this current economic climate the Every Door Direct Mail program is sure to help you gain new customers and expand your business.
About the Author

Stan Coyle has been in the printing and direct mail industry for 20 years. HeÂ's currently VP of Marketing at SonicPrint.com, a family owned and operated full color printing and direct mail Company located in Tampa, Florida. The company provides offset and digital Every Door Direct Mail of postcards, flyers, business cards, brochures, posters as well as full bindery and direct mail service.